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October 05 2004  

Modeling Agencies Tearing A Name


Modeling Agencies Tearing A Name

A new lawsuit was filed in U.S. District Court in Miami against fashion guru Michele Pommier, who exited the fashion world in 2000 and is making a comeback by opening Michele Pommier Management next to the Miami office of the world’s biggest modeling agency Wilhelmina.

The suit claims that Pommier cannot use her name as she sold it to the competing agency four years ago.

A former successful model, Pommier had been building Michele Pommier Models from 1982 to 2000 and discovered supermodels such as Christy Turlington and Elsa Benitez. In 2000, the Krassner Group, owners of Wilhelmina’s Miami office, who already had 50 percent of shares in Michele Pommier Models, paid $1.5 million for the remaining part, according to court filings.

The agency changed the name to Wilhelmina but kept the Pommier corporate name and claims that still uses it commercially. Pommier opened her new agency at 420 Lincoln Rd., when Wilhelmina Models Miami is located at 927 Lincoln Rd., which is creating costly confusion, as complains the Krasner Group. It alleges that checks intended for Wilhelmina Models Miami are going to Michele Pommier Management by mistake and models also get confused which agency is employing them.

It is the third battle in a four-year war between Prommier and the Krassner Group. When selling her agency to the Krassner Group in February 2000, Pommier had agreed to a non-compete agreement but by May 2000 the Krassner Group sued her for violating the deal. The case was settled by April 2002 but in February 2003 the Krassner Group filed a new lawsuit against Pommier for failing to abide by the settlement agreement, which was dismissed.

As reports The Miami Herald, Pommier’s lawyer, Jim Miller, called the suit “ludicrous” and said that there can’t be any confusion because the Krassner Group has operated its modeling agency under the Wilhelmina name for years and it did not acquire Pommier’s name when it bought her agency. So far it remains unclear whether Pommier can use her own name in her own business.

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