American idol winner Fantasia Barrino has decided to try her hand at fashion. The 20-year-old singer, who has won the hearts of American listeners with a spirited performance of her award-winning single “I Believe,” has signed up to be a spokesmodel for US jeans and sportswear brand American Rag Cie. The brand, meant for juniors and young people, is grounded in denim looks with vintage styling.
"We're thrilled to have Fantasia on board,” said Nancy Slavin, vice president for marketing at the Federated Merchandising Group which licenses American Rag Cie. “She has a great presence and exemplifies the cool personality of the American Rag Cie brand. We know she resonates with our customer."
"I'm excited to be teaming up with American Rag Cie and wearing their clothes on tour," said the singer. "It's a wonderful brand and the clothes have great style."
Fantasia will be appearing in a national advertising campaign, making personal appearances in the American Rag Cie shop-in-shops in select Macy's stores and wearing the brand in public appearances throughout the year.
But it looks like Fantasia’s presence on the fashion scene won’t be limited to merely a brand representation. "I actually do want to design later on down the line," the singer told The New York Post. "That would be cool."