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December 15 2004  

AOL Unveils Top Searched for Fashion Labels and Brands


AOL Unveils Top Searched for Fashion Labels and Brands

Internet giant AOL has reviewed top searches for the elapsing year 2004 and the Top Fashion Labels and Brands are: 1) Louis Vuitton; 2) Coach; 3) Uggs; 4) Gucci; 5) Dooney & Bourke; 6) Prada; 7) Polo; 8) Baby Phat; 9) Steve Madden; and 10) Juicy Couture.

Arguably the year of “denim,” 2004 saw literally dozens of new designer jeans come on the market, and Levi’s, a tried and true classic, held rank at #1 in the jeans category. This was a hot year for labels and logos and Louis Vuitton was the most searched designer label, and hard-to-find items like Ugg Boots and popular Throwback Jerseys making the top five list of the most searched fashion trends of 2004. Body ink also seemed to be a growing fashion trend this year, with tribal patterns, butterflies and fairies topping the tattoo design list.

Top Jeans are: 1) Levi’s; 2) Seven Jeans; 3) Lucky Jeans; 4) Wrangler Jeans; 5) Pepe Jeans; 6) Lee Jeans; 7) Apple Bottom Jeans; 8) Guess Jeans; 9) Citizens of Humanity Jeans; and 10) Bongo Jeans.

Top Fashion Trends: 1) Ugg Boots; 2) throwback jerseys; 3) vintage clothing; 4) ponchos; 5) western wear; 6) gothic clothing; 7) skateboard shoes; 8) punk clothes; 9) cowboy boots; and 10) eighties fashion.

Top Tattoo Designs: 1) Tribal tattoos; 2) butterfly tattoos; 3) fairy tattoos; 4) cross tattoos; 5) celtic tattoos; 6) star tattoos, 7) temporary tattoos; 8) dragon tattoos; 9) angel tattoos; and 10) religious tattoos.

Platinum recording artist and teen movie star Hilary Duff takes the crown for most searched person among kids and teens and Britney Spears was once again the most searched person overall, though hardly by a landslide. Britney, followed closely by hotel heiress and socialite Paris Hilton, reclaims the top honor this year from rap sensation 50 Cent who dethroned Britney in 2003 after she held the top spot for two years running. But look for Usher, one of 2004’s biggest gainers and the year’s #1 searched male, who also scored the #1 and #2 searched songs of the year, to give both Britney and Paris a run for their money in the overall category in 2005.

Image: Tasha Tilbert poses for Louis Vuitton ad.

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